Dressing for Success: How to Nail Your Fashion Tech Startup’s Big Debut at NRF

Hey hustlers and game-changers! If you’re reading this, you’re probably gearing up for the National Retail Federation (NRF) event in New York

Borja Cembrero Saralegui
3 min readJan 9, 2024
Image of the NRF 2023 edition

It’s a big stage, especially for a startup like yours that’s trying to get same big logos for your company. Here’s how to make your mark.

I trun a startup helping fashion brands solve their size and fit challenges with several solutions, such as a size recommendation engine for their online stores.

If I would have to give myself a list of hints, would be summarized below.

Dear Borja:

  1. Know Your Audience, Tailor Your Pitch:

NRF is the big league for retail, and you need to speak their language. Remember, you’re not just showcasing a product; you’re solving a problem. Make your pitch resonate with retailers by emphasizing how your solution minimizes returns, enhances customer satisfaction, and boosts sales. Speak their pain points, offer your solution.

2. Visual Impact is Everything:

In fashion tech, seeing is believing. Create a visually appealing, interactive demo that lets visitors experience your…

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Borja Cembrero Saralegui

I failed with my first startup, I sold my second one. I try to share ideas with those who want to build the future, not just live on it.